Anyone old enough to remember the intellectual exchanges of about the year 1970 has at least a mental word cloud that includes a fairly large representation of the name Marshall McLuhan. Even now people are still trying to come to terms with the fact that we have more or less lived out his cultural and media insights and concerns in the online media space.
A recent article on the New York Times website, “Marshall McLuhan, Media Savant” riffs on all of the potential implications of that title, with its parallel to idiot savant, as well as a sincere implication of the core meaning, in reviewing “You Know Nothing of My Work!” by Douglas Coupland.
The article gives a sort of quirky handle on a quirky book about a brilliant but quirky man. A sort of quirky to the third power experience, but very much worth it to at least get some kind of grasp on a personality that was always intriguing, sometimes illuminating, but also baffling at times, especially at that time.
By the way, here’s the word cloud for this page (not including this sentence, however):